Great Highway was founded by Producer / Director Tom Larsen as a means to provide full service media production, as well as individual production services, direct to end clients.

Drawing from a network of independent talent in the San Francisco Bay Area and beyond, Great Highway is a creative collective focused on storytelling that is strategic, intelligent and human.


Clients are partners. The relationship is communicative, the project is collaborative, and the process brings it all together.


We deliver quality and we deliver value. That means the "we" is always changing. The team is built to fit the unique project goals.


During development, in the studio, on the road, and throughout editorial, creative solutions flow from the subject matter and drive the story forward.


Fully committed and on the clock. Capture and creation is driven by calculation, problem solving and attention to detail.


Serving as both a full-service vendor and freelance contributor, Tom is a Producer / Director with more than twenty years in television and video production. Tom has contributed to entertainment programming, advertising and marketing content. He’s served on teams large and small, targeting audiences ranging in size from hundreds to millions. He maintains a broad skillset and has filled highly specialized roles, as well as performed many different functions on a single project. Tom’s versatility, technical experience, collaborative process, and tireless work ethic honors the journey from idea to fully realized creation.